Working with Stefan Georgi: 3 Game-Changing Copy Lessons 🚀

Hey there! 👋

I know I’ve been quiet for a couple of weeks. 😬

If Samar (my coach) knew, she'd probably give me a talking-to… (Shh, let’s keep this between us, okay? 😅)

Consistency is key, and I promise I haven’t forgotten that.

But here’s why I’ve been a little MIA: I landed my dream gig! 🎉 I’ve been working with Stefan Georgi since the end of July, and let me tell you — it’s been game-changing.

(Living under a rock and don’t know who Stefan is? He’s one of the most successful copywriters and the founder of Copy Accelerator, a top-tier mastermind for copywriters and entrepreneurs. Oh, and he’s also the genius behind the RMBC method. Basically, a legend in the world of copy!)

Now, I can’t spill all the beans (thanks, NDA life), but I can share 3 incredible lessons I’ve learned from Stefan. These are the kind of tips that’ll flip the way you think about copywriting.

Lesson #1: Forget about pushing the sale every time.

Yep, you heard me. You don’t have to include a CTA in every single email. When you’re sending out daily newsletters, it’s not always about selling.

Stefan’s all about the long game — getting people comfortable with clicking on links that aren’t salesy…

Think articles, cool videos, or interesting research about a product.

The goal? Keep them engaged and curious, so that when you finally drop that sales link, they’re more than ready to click. 💡

(This one really changed how I thought about emails — turns out, not every email needs to ask for something back.)

Lesson #2: Get straight to the point.

Stefan had been copychiefing me for these emails, and I’ve always had a habit of building up stories and weaving in long narratives.

Stefan’s way? Totally different. (At least for this brand.)

He believes in cutting straight to the point, no fluff.

Why? Because it keeps the reader engaged. No one’s got time for endless build-up. Getting to the point fast means you hold their attention long enough to actually deliver your message.

Plus, it shows respect for their time — making your copy tighter and more effective. 💥

Lesson #3: Always be testing.

A couple of times, when in doubt, Stefan asked us to test things out. You never really know what works best until you put it to the test.

Different headlines, different CTAs, even different email structures — it’s all about gathering data and seeing what resonates most with your audience. 📊

Testing isn’t just helpful — it’s essential for growth and getting those wins.

As of September, our average email open rates are 55.34%, and our emails are consistently generating revenue. 🎉 

Not bad, right?

Podcast Recommendation 🎧

Looking for some new inspiration? Check out the Modern Wisdom Podcast episode #830 featuring Alex Hormozi. It’s packed with actionable insights and is a must-listen for anyone serious about growth and business. 🔥

About the founder…

Hey, I’m Hira! 👋 I’m a Copyhackers-certified conversion copywriter with some fun wins under my (metaphorical) belt, like helping raise $2M for Health, Medtech, and nonprofits.

These days, I’m writing emails and product marketing blog posts for some pretty awesome brands.

Want to dive deeper? Check out my guest post in The Copywriter Club or take a peek at the insights I shared in Hubspot’s 2024 Social Media Marketing Trends Report.

Oh, and if you’re into podcasts, swing by my website—you might find an episode that speaks to you! 🎙️

If you enjoyed this week’s newsletter, feel free to share it with a friend. And don’t be shy — hit reply and say hello! 🙂