The Future Of AI... 2026 And Beyond

Someone very knowledgeable about AI (his name is Luke Alexander) just published a video on YouTube with a strong claim:

In 18 months, you’ll either be profiting with AI… or you’ll be replaced by it.

Is he right?

Time will tell.

But here’s what I can tell you from my own field, based on what I’ve already started noticing in practice.

AI-driven content is changing how we market and sell.

It’s shortening sales cycles drastically, lowering CAC, and increasing conversion rates.

(I write direct-response emails and ads, and the shifts I’ve seen in the last 12 months have been hard to ignore.)

Let me walk you through how that looks in practice.

1. Email & Nurture Campaigns

The biggest hidden cost in marketing isn’t your ad spend; it’s the leads you already paid for but never convert.

If they sit idle in your CRM, your CAC effectively doubles. You’ve paid once to acquire them, and you’ll pay again to replace them.

This is where AI makes a measurable difference.

Copywriters and marketers can now build entire nurture campaigns in hours instead of weeks. (Yes, we've done it, and yes, it made the company A LOT of money.)

When those leads you’ve already paid for are re-engaged, your CAC comes down.

2. Ad Scripts & Creative Testing

In paid media, volume of testing wins. The more variations you test, the faster you find what works.

In the past, producing 40–50 ad variations a week would've eaten up budgets and burnt out teams. Most brands just couldn’t afford that level of iteration.

AI has already changed that.

We are now creating hooks, scripts, and creative variations at scale, without the traditional production bottlenecks - and yes, teams that I work with are aggressively testing ads and hoarding data.

More data means you identify winning ads sooner, cut losing ads faster, and stop wasting spend on campaigns that don’t convert.

The outcome, again, is simple: lower CAC and more efficient ad performance.

3. Funnels & Landing Pages

For years, testing wasn’t easy.

Running multiple funnel or offer variations meant weeks of design cycles, copy rewrites, and developer back-and-forth.

Today, copy, design mockups, and even full funnel variants can be generated in hours.

Marketers can write out and test multiple headlines, offers, and layouts in parallel, without the usual bottlenecks.

This gives us faster CRO experiments, more validated offers, and landing pages that adapt in real time to audience behavior.

4. Sales Cycle Acceleration

A friend of mine (who works in sales) told me that they’re now using AI to analyze thousands of call transcripts in minutes.

The system flags objections reps keep running into, scores rep performance, and even drafts follow-up emails tailored to what was actually said on the call.

That would have taken managers days (sometimes weeks) to review manually. Now, it’s automated and fed back into training and scripts almost instantly.

The ripple effect? Reps know what to expect before the call, objections get neutralized faster, and deals close in fewer touches.

This is the kind of behind-the-scenes change that most people don’t even realize is happening.

But it’s already shortening sales cycles in a way that wasn’t possible two years ago.

The Bigger Picture

Luke covers a lot more in his video, but he's right about this one thing:

There are three parts (or pillars as he calls them) of a business that can't be replaced: marketing, sales, and systems.

But those pillars don’t run themselves.

They need implementors aka. marketers and operators, who understand business fundamentals and know how to apply AI with precision.

That’s where the real opportunity is.