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How I helped a GLP-1 Health Brand make $1MM in Email Revenue in just 4 months

How I helped a GLP-1 Health Brand make $1MM in Email Revenue in just 4 months

A Case Study about what retention-focused emails can really do for you!

Hira Osama
December 27, 2024

Here’s the story of how I helped a GLP-1 brand generate $1MM in email revenue in just 4 months.

It all started in August 2024 when I joined their team.

The brand already had a solid marketing strategy in place, led by none other than Stefan Georgi.

Acquisition was strong.

Their list management was top-notch.

But there was one glaring gap: retention.

Customers were trying the product, loving it, and seeing results.

But some dropped off before ordering refills, whether after the first month or six months later.

Now, let me be real: I didn’t “save the day.”

An 8-figure brand doesn’t need saving.

What they need is someone to connect the dots - between their message and their customers’ pain points.

That’s where I came in.

THE PROBLEM

Our main problem was retention (aka. keeping our customers coming back).

So, while new customers were coming in steadily, the goal was to keep them engaged and convert them into loyal, repeat buyers.

Here’s how we broke down our churned customers.

Early users either didn’t see results fast enough and lost interest. Or were sensitive to the pricing.
Mid-term users were a bit more committed but hesitant to reorder due to the price tag or lack of expected results.
Long-term users hit their goals - assumed their journey was either complete or lost the motivation to keep going for optimal results.

The brand simply knew they were leaving revenue on the table.

STRATEGY & SOLUTION

The strategy was simple: segment the audience based on where they were in their journey and address their specific concerns.

Here’s how we did the segmentation.

1-3 Month Customers

Pain Point: Results felt too slow.

Solution:

All the emails offered a discount as an incentive.
Highlighted how GLP-1 is a journey (like any other health journey) and is not an instant fix.
Shared success stories of people who stuck to it and provided encouragement.

From the messaging POV, the emails we sent made sure that the reader saw themselves in the emails. They could easily identify that this was the right solution for their problem.

4-6 Month Customers

Pain Point: Price sensitivity - lack of expected results.

Solution:

Offered discount.
Offered titration (adjustment) of dosage.
Showed long-term benefits of consistency, backed by testimonials from customers who achieved life-changing results.

From the messaging POV, we sent emails that helped customers believe they can achieve the same success others have had on their GLP-1 journey.

*That’s because at this point a customer may start thinking that they’re a special case and something’s wrong with them - because everyone else is getting success at finding outcomes but they’re not.

6+ Month Customers

Pain Point: Believed their journey was complete.

Solution:

Focused messaging on maintenance for lasting success.
Offered discounts
Offered other products that could help them on their health journey.

From the messaging POV, we showed our customers the 5 inches - 5 miles outcome. That is, the short and long-term health benefits of sticking to their maintenance plan.

THE ROLE OF DAILY EMAILS

On top of the win-back sequences, I wrote their daily email newsletters.

These emails weren’t about pushing sales.

They delivered value. Practical, sometimes gatekept information that kept customers engaged.

These daily touches built trust and set the stage for promotional campaigns to deliver how they did.

THE RESULTS

The results were quite awesome:

$700K+ in revenue from win-back sequences since September.
$115K recovered through cart abandonment emails.
$18K generated from daily value emails in December 2025 alone.

The REAL win for me was Stefan posting about this whole thing on Twitter/X as a response to one of my tweets.